South America is a quickly ageing region, with the current proportion of people over 60 (10%) projected to more than double, reaching 25%, by 2050.   With its consistent economic growth and social evolution, the region’s population has tripled, and most people live in cities. Far fewer children die from illness thanks to health and education advances; and 50% fewer babies are born as a result of women taking advantage of education and significantly more opportunities to work outside the home.  All of these changes result in a growing ageing demographic and a slowdown in population growth, causing South America’s median age to climb by 14 years, from 26 to 40 by 2050.