Evolving healthcare markets, changes in family dynamics, increased economic independence, and social developments are encouraging a continuously expanding ageing population in the Middle East. Unfortunately, the transition to improved healthcare services has not grown enough to support this change in population to include services for the elderly, which are lacking. Still, the Middle Eastern culture of respect for the elderly continues, as families look to their ageing loved ones for spiritual blessing, examples of religious faith, wisdom, and love. It is this cultural respect for the ageing, coupled with governments that are unable to commit to elderly health, that represents a significant opportunity for private home care operations, such as Right at Home, to fulfill a social void in many Middle Eastern countries.